Southa's best burger brand hasn't designed a burger box in 5 years! It was high time we switched it up, and we did so by designing a burger box as South African as we are.

It's a universal truth that we have a uniquely South African dialect that is a blend of our various colourful ways, from body language, to how we speak with our hands, gesture our faces, sway our heads/necks, click our tongues and cross pollinate our many languages.

Because "It just tastes better."

Is Steers' pay-off line we took this insight and heroed the shared love and appetite for good food through an undeniably universal feeling of enjoyment, put into words and pictures because we're an expressive people.

CREDITS:

CCO - Loyiso Twala

ECD - Loviso Twala

MD - Derek Coles

CD - Zi Sithole

Designer - Megan Taylor Hills

Designer - Leigh Forrest

Creative Group Head - Thandeka Gilbert

Copywriter - Thandeka Gilbert

Brand - Steers

Client - Jeswin Leckram

Client service/ Account management - Malefa Motutswe

BUD - Dorette Joost

Strategy - Zetu Damane